Are you losing £000s in work because you're busy on jobs?
Find out below
Question 1 of 4
Your results
- Enquiries per week
- Average job value
- Reply within 30 minutes
You could be winning an extra £0 per week by responding instantly to enquiries.
Directional estimate based on your inputs. Assumes not every enquiry becomes a job, even with instant replies.
Why does this happen?
Two reasons. First, your lead is actively thinking about their problem right now. They're in research mode, comparing options, ready to engage. Second, 78% of customers end up buying from the company that responds first. Not the best company. Not the cheapest. The first one.
How this is calculated
We blend your fast-reply share with qualification factors from response-time research. The benchmark is replying in under 5 minutes (factor 21).
- Most (75%+) → modelled as 80% of enquiries under 30 min
- About half → 50% under 30 min
- Less than half → 30% under 30 min
- Rarely → 10% under 30 min
Under-30-min factor = average of <5 min (21), 5-10 min (2.1), and 10-30 min (1) = 8.033
Over-30-min factor = average of 10-30 min (1), 1-2 hours (0.7), and 24+ hours (0.35) = 0.683
Weighted factor = (% under 30 × 8.033) + (% over 30 × 0.683)
Response gap = 1 - (weighted factor / 21)
Lost fraction = response gap × 35% benchmark win rate
Weekly upside = enquiries per week × average job value × lost fraction
The 35% win rate assumes that even with instant replies, not every enquiry becomes a job. Example: 50% under 30 min → ~£12,465/week extra upside with 15 enquiries at £3,000.